The Mathematics of Ownership

We are accountants
for your stuff.

Consumerism is a tax on those who cannot do the math.

There is a famous economic theory about boots. It states that a rich man can afford a $300 pair of boots that last ten years. A poor man can only afford $50 boots that leak after a year. Over ten years, the poor man spends $500 on boots and still has wet feet, while the rich man spent $300 and is dry.

Cheap things are expensive.

Earthly Abode is a database designed to solve this inequality. We track the durable goods that have been mathematically proven to outperform their disposable counterparts.

The Formula

Price / (Lifespan x Frequency)
= True Cost

The Pivot

For too long, "Sustainable" has been marketed as a luxury or a charity. This is a branding failure.

Sustainability is simply efficiency. It is an investment strategy, not a moral crusade.

The Old Way

Buying "cheap" liabilities that require constant replacement.

The Earthly Way

Front-loading costs into assets to lower lifetime overhead.